BOSTON — Going to prom can cost a family upward of a thousand dollars, and the shopping experience is out of reach for many families.
That's where 'Belle of the Ball" comes in - an annual event founded by Anton Cleaners and sponsored by Boston 25 News and Jordan's Furniture.
This year, Boston 25 News anchors Kerry Kavanaugh and Jacqui Heinrich and reporter Crystal Haynes served as personal shoppers to help prom goers find the perfect gown.
When you see a young lady realize she’s got a beautiful dress for prom! Truly love the work of @BelleofBallNE Happy to volunteer as a personal shopper again this year. Today was a good day. pic.twitter.com/gbFb5ZgqvT
— Kerry Kavanaugh (@KerryKavanaugh) April 8, 2018
The event brings racks of stunning gowns, shoes and accessories to the Hynes Convention Center, where qualifying families can come and chose their favorite dresses.
The exhibit hall turned into a true prom shopping paradise on Saturday morning as personal shoppers helped high school girls get the royal treatment, picking out their dream dresses and even getting alterations and photos - all at not cost to them.
Almost all the items at the "free prom shopping day" are donated and then professionally cleaned by Anton's Cleaners.
Hundreds attended the event, and nobody went home empty-handed.
Cox Media Group
/cloudfront-us-east-1.images.arcpublishing.com/cmg/7QOJU3BNCJERBNKJC5LWTBYFLU.png)
:quality(70)/cloudfront-us-east-1.images.arcpublishing.com/cmg/WR3MNJ6UTNH7THOGDRL6X3RLAA.png)
:quality(70)/cloudfront-us-east-1.images.arcpublishing.com/cmg/46627DGSIZBBPCETBBULK4Y7YE.jpg)
:quality(70)/cloudfront-us-east-1.images.arcpublishing.com/cmg/A6ITVQI6VZF5TIX3ERJ63S3JBY.jpg)
:quality(70)/cloudfront-us-east-1.images.arcpublishing.com/cmg/EN6C62LQPJEBBG7QGXPLVXHQXA.jpeg)
:quality(70)/cloudfront-us-east-1.images.arcpublishing.com/cmg/UCTZ5EFQDBCOTCR7KZUJ67S25Q.jpg)