Mass Production: New Balance

by: Chad Amaral Updated:

Our Mass Production series continues with New Balance. The Boston-based shoe company was founded in 1906 and currently is headquartered in Brighton, Massachusetts.

New Balance has been on the cutting edge of athletic footwear, particularly running shoes, since its inception 110 years ago. In that time, New Balance has revolutionized the running shoe and has become the only company in the United States to make over 4 million pairs of athletic footwear per year. Made in the USA, New Balance footwear ranges from their classic 990 shoe to customizable baseball cleats and beyond.

Joining forces with another local company Formlabs to develop new, high-performance and customizable footwear.


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