What's the science behind political ads?

(FOX 25 / MyFoxBoston.com) – In just hours, the election will be coming to a close, and all those political ads we love to hate will go away.  It doesn't matter what side you are on.

The ads aim to grab our attention and elicit a response, and it turns out, there's some science behind that. The FOX Medical team's Dr. Joette Giovinco is looking into it for us.     

Cox Media Group