BOSTON (FOX 25 / MyFoxBoston.com) New numbers show Democrat Elizabeth Warren leading her Republican competitor Scott Brown by five points, but it is the results among specific demographics that are far more telling in this poll.
The results of the Western New England University survey were released on Sunday. They show Warren leading by a margin of 50 percent to 45 percent among likely voters. The survey has a 4.7 percent margin of error.
Warren appears to be gaining support among women as she holds a 26 point lead over Senator Brown among likely female voters. That can be compared to a 15 point lead in the same survey conducted in early September.
Brown also saw extreme gains in support among male voters between the survey conducted in early September and this most recent survey. The Republican incumbent leads Warren by an 18 point margin. In the previous poll, Brown only held a five point lead.
Experts say some of the new poll numbers suggest that negative ads recently released by both camps hit their target. Warren's "unfavorability" rating jumped eight points to 41 percent in the recent poll. Brown's job approval among women declined eight points to 45 percent.
Sen. Brown holds a substantial 27 point lead over Warren among independent voters. Contrary to popular belief, it is independent voters, not Democrats, who make up the biggest voting block in Massachusetts. In a race as close as this, experts believe that it is the undecided voters who will be picking the winner.
© 2017 Cox Media Group.