Arby’s’ “We have the meats” slogan is right on target.
The fast food chain, known for its slow-roasted roast beef sandwiches, began selling limited-edition venison sandwiches a year ago in select markets.
The company announced this week the “100 percent deer meat” sandwiches will be available nationwide in the chain’s 3,300 locations later this month.
The sandwiches, which were originally offered at locations in heavy deer hunting states, including Georgia, Michigan, Minnesota, Pennsylvania and Tennessee, will be available everywhere starting Oct. 21, USA Today reported.
“The positive response to our limited offering of venison last year was so widespread and passionate that we knew we had to find a way to offer it nationwide,” Jim Taylor, chief marketing officer of Arby’s said in a news release. “On October 21, we want hunters and meat enthusiasts across the country to visit their local Arby’s and enjoy this amazing sandwich. It’s a perfect example of the level of innovation coming from our teams and our commitment to creating experiences that guests can only get at Arby’s.”
We have the Venison. 10-21-2017 pic.twitter.com/sD4rZBOJRb— Arby's (@Arbys) October 11, 2017
When Arby’s first introduced the venison sandwich at 17 U.S. locations last year, the sandwich sold out within hours.
Arby’s brand president and chief marketing officer, Rob Lynch, said customers should expect similar demand for the sandwiches when the offering expands to the new locations.
“If people are interested in trying the sandwich, the only way to guarantee they can get one is to get there when we open or a little before and make sure they are in line, just like the folks last year,” he said in a news release.
The venison sandwich features a thick-cut venison steak marinated in garlic, salt and pepper. The meat is topped with crispy onions and a juniper berry sauce.
Beginning Oct. 21, Arby’s will also start testing a limited-edition elk sandwich. The elk sandwich will be available initially in only three restaurants in the popular elk hunting states of Colorado, Wyoming and Montana.
© 2018 Cox Media Group.