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New bulb 'Finally' improves energy efficient light bulbs

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Until now, no one's really been able to address consumer complaints that energy-efficient bulbs are difficult to recycle and emit a harsh light.

In 2012, new regulations mandated manufacturers shift from traditional incandescent lights in favor of energy-efficient bulbs. 

“The old light bulbs were energy hogs," John Goscha said.

But there's a problem with the new, greener design. Unflattering light has been one of the biggest complaints about energy-efficient lights like LEDs and CFLs.

They also have to be handled carefully and must be recycled -- not to mention, they just kind of look weird.

“A light bulb should just be a light bulb," remarked Goscha.

So he came up with a design that looks like a standard bulb, lights like a standard bulb and can be recycled -- but doesn't have to be.

Eliminating minor annoyances that add up for consumers, Goscha says most households use an average of 40 bulbs.

And that has impressed investors, as well as consumers.

“A woman came up to me and gave me a big hug, and she said, ‘thank goodness someone's done it,’” said Goscha.

The cost of a "Finally" bulb is under $10, but they say that price will drop as they hit more shelves.

The company's board just green-lit a plan to pursue more funding, to expand the company's reach.