Mass. municipal officials warn of water co. pitch


BOSTON (AP) - Municipal officials in Gloucester and Manchester-by-the-Sea say a direct-marketing mailer to residents that raises water quality issues is misleading.

Gary Zafron, president of Premier Water Systems, said he does not believe the mailers are misleading. He says his company has been selling water filtration and purification systems since 1989 and using the same marketing mailer for 21 years.

The Boston Globe reports that the headline says, "We are currently evaluating the water for residents." It asks residents to complete a survey and test a water sample.

In Manchester-by-the-Sea, samples taken last fall found elevated levels of lead in drinking water in several customers' faucets.

Officials say the elevated readings were due to small amounts of lead leaching from plumbing and fixtures, and that the town water does not have lead in it.