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Blue Bell unveils new 'Camo 'n Cream' ice cream

BRENHAM, Texas — Just in time for hunting season, a new, limited edition flavor of Blue Bell Creamery ice cream has hit the shelves.

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"Camo 'n Cream" is a combination of pistachio almond, milk chocolate and cream cheese ice creams "swirled together in a camouflage pattern," the company announced Thursday. Carl Breed, director of marketing for Blue Bell, said the unusual combination was chosen through trial and error because "they complement each other so well."

"We are having a little fun with this flavor," he said. "You see the camo design on everything these days, so we thought, 'Why not create an ice cream flavor that looks camouflage?'"

Blue Bell said in a news release that "Camo 'n Cream" will be available for a limited time in half gallon and pint sizes.

The flavor is one of more than 25 offered by the ice cream company, which said Tuesday that other "fan favorites" will be released over the next several months.